Privab has all the treats you need

We love confectionery, snacks, and drinks.

But we offer much more than that, from frozen and chilled products to groceries, ice cream, and everything in between. With us, you will find what adds that little extra to everyday life.

Whether you run a store, kiosk, café, gym, or another type of sales space, we have an assortment that suits your business.

Privab consists of six wholesalers working together and is one of the fastest growing players in the industry. We are located in six cities across Sweden, have around 200 dedicated employees, and generate over 1.7 billion SEK in revenue. Our head office and main warehouse are in Nässjö, and we also have warehouse facilities in Trollhättan and Umeå. Since 2022, we have been part of Humble Group, a group that shares our passion for the future of food, drinks, and snacks.

Service, simplicity, and a friendly approach

It is easy to talk about revenue, numbers, and statistics, but what truly sets us apart is how we work. Personally, solution oriented, and with a clear focus on your needs. We live by our core values of customer value, service, and dedication.

Maybe you want to increase your sales, get help choosing the right assortment, or find the best placement in store. We are happy to help.

Are you a supplier?

We welcome you to get in touch. We have a nationwide sales force and strong opportunities to build long-term partnerships with a focus on volume and growth.

Do you have questions?

Visit our FAQ page for answers to frequently asked questions. If you cannot find what you are looking for, you are warmly welcome to contact us.

See the page here.