Humble Group

Since 2022, Privab has been a proud part of Humble Group, a dynamic and fast growing group of companies within the FMCG sector. Today, Humble Group consists of more than 47 companies that together drive the development of healthier, more sustainable, and future ready consumer products.

The group operates across several growing segments, including functional foods, healthy snacks, sustainable beauty, personal care, and innovative beverages. What the companies share is a strong focus on quality, innovation, and responsibility, both towards consumers and the planet.

Being part of Humble Group gives us at Privab access to a broad network of entrepreneur driven companies, resources for innovation, and a shared vision of shaping the products of the future. Today, the group has a presence in three leading categories with its products, and we continuously expand the product portfolio through innovation and acquisitions of new companies.

We are proud to contribute with our experience in distribution and convenience retail, while together building something new, strong, and relevant for a new generation of consumers.

Within Humble Group, we work carefully with sustainability. Click below to read the sustainability report for 2024.