Our concepts – quality, freedom, and function for every need
At Privab AB, we offer three strong concepts that together cover everything from traditional pick-and-mix candy to modern functional foods and flexible retail solutions. Each concept is carefully designed to meet the needs of both retailers and consumers, creating added value for all parties.
NRG Food is our functional food concept, featuring products that combine great taste with functional benefits such as energy, protein, focus, and recovery. The range is aimed at modern, active consumers and includes everything from energy drinks and protein bars to meal replacements and functional snacks. With NRG Food, retailers gain access to an inspiring, trend-driven, and sales-boosting assortment that meets the growing demand for healthy and functional alternatives.
Gottmix
Gottmix is our world-class pick-and-mix candy concept. With close to 1,000 varieties from well-known brands, we offer fresh, affordable, and high-quality candy that customers truly love. The assortment is divided into three categories:
- Classic pick-and-mix
- Kids’ favorites
- Natur
All three are continuously updated with seasonal products to drive purchases all year round. With Gottmix, retailers get a hygienic, attractive, and easy-to-manage pick-and-mix solution that always feels fresh.
MyWay
MyWay is our flexible retail concept for entrepreneurs who want to run their own business with full freedom, but with the strength of a strong brand behind them. As a MyWay store, you get access to our wide range of products, campaign support, attractive purchasing terms, and partnerships that make everyday life easier. MyWay combines freedom and security, so each store can feel personal while still benefiting from an established concept.
NRG Food
NRG Food is our concept for functional food, products that combine great taste with functional benefits such as energy, protein, focus, and recovery. The assortment is aimed at modern, active consumers and includes everything from energy drinks and protein bars to meal replacements and functional snacks. With NRG Food, retailers get an inspiring, trend aware, and sales driven range that meets the growing demand for healthy and functional alternatives.
Together, Gottmix, MyWay, and NRG Food represent Privab’s broad commitment to quality, innovation, and customer tailored solutions. Three concepts that make it easy for retailers to offer the right products, the right support, and the right experience for their customers.