A concept from Privab for those who want to stay ahead

NRG Food is Privab’s initiative within functional foods—products that combine great taste with functional benefits such as energy, protein, recovery, and focus. This is a fast-growing segment, driven by demand from everyone from gym enthusiasts to busy parents and on-the-go professionals.

A strong category - Strong sales

More and more consumers are seeking healthier alternatives with a clear function. Here you will find everything from energy drinks and protein bars to vitamin drinks, meal replacements, and functional snacks. The assortment consists of fast-moving products from well-known brands, and we continuously stay up to date with new products and trends.

Built on knowledge

NRG Food is more than just an assortment—it is a concept built on credibility and expertise. We have collaborated with nutrition and fitness specialists to create a relevant, inspiring, and sales-driven category.