True Co.

True Company - sustainable candy for modern tastes

True Company was founded in 2017 in Copenhagen with the goal of creating candy and chewing gum that both tastes great and takes responsibility for the environment. Their products are 100% plant based, vegan, sugar free, and plastic free, making them a conscious choice for anyone who wants to enjoy without compromising on sustainability or quality.

With a wide range that includes chewing gum, mints, and various snacks, True Company has quickly become a well appreciated brand in stores across Europe. The company combines innovation with care, showing that sustainable products can be fun, flavorful, and accessible to everyone.

As part of Humble Group, the same group as Privab AB and our other sister companies, True Company contributes to a shared vision of quality, responsibility, and sustainable alternatives across its respective categories. Together, we offer a broad range of products that combine great taste, innovation, and environmental consideration.